PPC stands for pay-per-click. Essentially, it’s a way for dentists to generate leads from internet users who are searching for information about dental care.
When a dentist places an online ad, they are bidding on keywords that their target audience is interested in. The ad will appear when someone searches for those keywords on Google, Yahoo! or other search engines. You can also get more information about dental PPC services from online sources.
Image Source: Google
Dentists can choose to pay per click or by the clickthrough rate (CTR). The former is more expensive but allows dentists to track which keywords are driving traffic to their website. The latter is cheaper but doesn't provide as much detail.
In short, pay-per-click (PPC) advertising is a way for businesses to reach more people with their ads. When a person clicks on an ad, the business pays the advertiser based on that click.
There are a few different ways that PPC works. The simplest way is what’s called an auction system. In this type of system, advertisers bid on specific keywords or phrases. The advertiser with the highest bid gets to place their ad on the website. The other advertisers’ ads will be shown below it.
Another way PPC works is called a direct response campaign. In this type of campaign, the advertiser specifies how many clicks they want per dollar spent. PPC also exists in a hybrid form: an auction and direct response system combined. This is similar to how Google AdWords operates.