SEO (Search Engine Optimization) has been an important part of digital marketing for years, and it continues to evolve as search engines become more sophisticated. As we move into the future, there are several trends that businesses and SEO professionals need to watch out for. Here you can find orange county seo services for your business.
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This article will explore these trends and what they mean for the future of SEO services.
Voice Search Optimization
Voice search has become increasingly popular in recent years, thanks to the rise of virtual assistants like Siri, Alexa, and Google Assistant. This trend is expected to continue in the future, with Comscore predicting that 50% of all searches will be voice searches by 2020.
Artificial Intelligence and Machine Learning
Artificial intelligence (AI) and machine learning are already starting to play a role in SEO, and this trend is only going to continue in the future. Google's RankBrain algorithm, for example, uses machine learning to better understand the intent behind search queries and deliver more relevant results.
Mobile Optimization
Mobile optimization has been important for SEO for years, but it is becoming even more critical as mobile usage continues to rise. In fact, Google has been prioritizing mobile-friendly websites since 2015, and they recently announced that they will be moving to mobile-first indexing in the near future.
Local SEO
Local SEO has always been important for businesses that rely on local customers, but it is becoming even more critical as more people use their mobile devices to search for local businesses.
Visual Search
Visual search is another trend that is expected to become more important in the future. This technology allows users to search for information using images instead of text. Google Lens and Pinterest Lens are two examples of visual search technology that are already available.