It is difficult for schools to keep in touch with parents. Of course, you can send them an email or a brochure sharing information about their kids, an upcoming event, or something else. However, it's all too easy for these notifications to go unnoticed or ignored among the many other messages sent to them throughout the day.
With a 99% opening rate, text messaging is the ideal model for communication between the school and the parents. Schools use text to send parents instant notifications of their children and urgent school updates. You can explore more about school-parent communication software via https://www.notifyme.rocks/education/.
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Of course, at the end of the school year, parents don't want to be surprised by how well their child skates or how often they miss class. They want to be kept informed about the development of their children at school.
Take the initiative to reach out to parents by sending updates of their children or your school directly on their phones. It is a huge investment of time for teachers to call on each student's parent to report quick updates and for parents to listen. The school's mode of communication should be able to get the message across in a way that doesn't take up your time and doesn't distract you.
Parents usually don't check their personal email at work, which results in missing important updates for their children. Parents can receive texts on their phones even when they are offline, so they are more likely to read them than emails.