Gamification is a popular marketing tactic. It's been around for decades and in recent years, it has been used by brands to generate more engagement on social media networks and in mobile apps. The fact that brands have been using gamification to draw attention to themselves is not surprising – they pay big money for advertising, and they want to keep as many eyeballs on their products as possible.
Many companies are already taking advantage of gamification to promote and gamify your app, but many others have been left to wonder if it is actually helping them. Gamification is a process of using game-design elements, or game mechanics, in non-game contexts. These often involve the use of rewards, power-ups, and achievements to increase engagement and retention. Gamification is a big term that has been used in web design, marketing, and wider society. But what does it mean?
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Gamification is about making a system more fun, engaging and rewarding. This can be done by building big incentives into systems, but it also includes smaller perks that users can obtain through the system or simply as bonuses for being engaged with the system on certain levels. Gamification helps to reward users for performing actions that support the system in some way, but also offers small incentives or bonuses as a gesture of goodwill.
Gamification is a marketing and design technique that uses game mechanics, such as points, levels, leaderboards, badges, and rewards, to encourage engagement. These types of gamification can be found in apps on your phone or in the workplace. The most popular example of gamification is social media applications such as Facebook and Instagram. There are many ways to incorporate gamification into your app including messaging options for users to send each other gifts in the form of virtual currency or physical rewards.