There are a variety of different types of PPC marketing services that businesses can use to reach their target audience. Here are seven of the most common types of PPC marketing services:-
1. SEMrush – SEMrush is a tool that allows businesses to analyze their competitors' online traffic and learn how to improve their own website traffic.
2. Moz – Moz is a tool that allows businesses to improve their website copy, optimize their website for search engines, and track their website analytics.
Image Source:Google
3. Google AdWords – AdWords is Google's advertising program that allows businesses to place ads on Google search results and other websites.
4. Display Advertising – Display Advertising is an umbrella term that covers all types of advertising mediums such as banners, pop-ups, and flash ads. Display Ads can be purchased through various social media platforms.
5. Social Media Marketing – Social Media Marketing is the process of attracting more traffic to your business through online social networks such as Facebook, Twitter, Instagram, and LinkedIn.
6. Search Engine Marketing – Search Engine Marketing is the practice of using search engines to promote a website by placing advertisements on the search engine results pages (SERPs).
7. Email Marketing – Email Marketing is one of the most successful promotional techniques used by businesses today. It provides a steady stream of traffic that is easy to track and measure.