Bailley is going to resign from Burberry

After 17 years of working for the brand, Christopher Bailey will leave Burberry. Bailey will leave the board of directors in March 31, 2018. Until then, he will continue to be president and chief creative officer. He is still in charge of the spring and summer series of the brand in 2018. After the handover…

Burberry make-up will withdraw from Beijing Market

British luxury brand Burberry’s cosmetic counters will be withdrawn from the Beijing market before March 22nd. Only the existing counters in Han Guang Department store are still open. The interface news calls for nuclear real-time, and Han Guang Department stores only said it would continue to sell make-up. And Beijing Xidan Joy City said, in…

Burberry will put forward a new strategic plan

Burberry announced this week that Christopher Bailey, who had been the chief executive of the company for a long time and once served as CEO, would leave the British luxury tycoon 17 years after the company. Before formally resigning from the board in March 31, 2018, Bailey will continue to be president and chief creative…

Burberry is going to change its designer

The success of a fashion brand is essential for the creative director. Many designers can also bring the brand back to life. Nowadays, when brands compete fiercely for market share, it is also common for designers to change their designers. Not long ago Burberry announced that its creative director and President, Christopher Bailey, would quit…

Burberry Trench Coat

Trench wind coat is another classic of Burberry. For many years, Burberry has launched a series of various length, material, and pattern of the Trench windbreaker, providing a new variety of choice, is the best of all seasons. In addition to the classic Trench windbreaker, scarf and classic DK88 bag series, this season’s Burberry 2017…

Strategy Adjustment of Burberry

As the first luxury brand to launch online retail business, Burberry has been regarded as the most popular representative in the industry. But as other luxury brands have joined the digitized army, and even with the Gucci, which has been playing the most popular later, the pioneer advantage of Burberry has disappeared. That may be…

Burberry’s Personnel Changes

Recently, the British luxury brand Burberry announced the appointment of the chairman of the board of directors: Gerry Murphy will enter the company in May 17th and formally replaced John Peace as the chairman of the new board of directors at the annual shareholders’ meeting held in July 12th. Previously, John Peace has been serving…

Burberry bought its own Italy producer

Burberry says it will retain CF&P’s headquarters in Florence, Italy, and operate the acquired business at the site, and other non acquired businesses are still operating independently by CF&P at other companies. This acquisition is the most important decision of Burberry in leather products at present, and the plan for improving leather business has appeared…