This IPL season is all about digital. We expect digital viewership to increase by more than 50%, with at least 650 million viewers watching the game digitally. Since big digital reviews are expected to be there, this is the ideal time for brands to connect with events and offer exclusive customer experiences. This is not only the Indian market but also an opportunity to showcase your brand on the world stage. How will you do it exclusively?
Augmented reality marketing strategy is the ideal choice for you to create ads and campaigns that allow brands to interact directly with consumers, build strong relationships and extend engagement time. AR to increase virtual audience engagement, brand/product promotion, and unique social media advertising will differentiate brands from media chaos during IPL.
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Despite the limiting factors for the 2020 pandemic, brands have shown the same excitement and are not shy about digital investing. With limited activation options, brands offer a choice of digital experiences. Brands are looking for more than 30% of their advertising budget to go digital.
AR integration in advertising costs is necessary because
During strategic vacations, digital viewers between the ages of 16 and 35 use their smartphones to comment on or order groceries, search for products or even play predictable games.
77% of viewers watch TV with a nearby tablet or smartphone